“There’s so many new mobiles on the market – where do I even start?” We hear this a lot, so you’re not alone if you feel this way. It can almost seem a little overwhelming with the number of mobiles that may seem like a viable option, but what’s really the difference between them?
We’ll outline the newest mobiles in 2026 and what you should look out for as their main sales piece – what’s really different between them and what you can benefit from during normal day-to-day life.
Samsung’s Latest Devices
Samsung has been releasing some real powerhouses in recent years and there’s no sign of them slowing down. In 2026, the brand has delivered impressive updates to both its traditional S series and its new foldable Z series, offering something for every type of user.
Samsung Galaxy S25 Series
The Galaxy S series has always been the staple of Samsung’s mobile lineup and the offerings in 2026 are no exception. They’ve really tried to refine the user experience, making upgrades across the board, from the speed to the quality of the screen. They’re definitely the upgrades you’ll struggle to miss.
The display – The Dynamic AMOLED 2X display offers bright, clear visuals and smooth performance, making it ideal for video calls, document review, and multitasking on the go.
The processor – Under the hood, you’ll find the ‘Snapdragon’ processor. This powerhouse provides a seamless experience with enhanced performance and efficiency no matter what you’re doing on your device.
Samsung Galaxy Z Fold7 and Z Flip7
Whatever your view is on the Fold and Flip phones of this generation, Samsung showcase their Z Fold7 and Z Flip7 at the forefront of their lineup. You must admit, they’re quite incredible pieces of tech.
They’re made with efficiency and multitasking in mind. The Galaxy Z Fold7 is designed to help you handle multiple tasks. When closed, it behaves like a regular smartphone. When opened, it becomes a larger, more powerful workspace for productivity.
The mobile turns into a tablet to allow for maximum room so you’re able to browse and message at the same time. Optimal if you’re looking to do some research on the side whilst taking your next big important business call.
On the slightly smaller side, the Z Flip7 is all about style and portability. Flipping down into a neatly designed square, it can tidily slip into your pocket, laptop case or rucksack, depending on your choice of carry case. If even features a screen whilst staying flipped shut, allowing you to check notifications, change music or reply to messages without the need to unfold.
Apple’s Latest Devices
Apple continues to set a high bar for design, performance and user experience. This year’s iPhone lineup introduces some exciting changes, including a brand-new model that shakes things up.
iPhone 17e and iPhone 17 Series
The iPhone 17 range came out in the latter part of 2025, but it’s definitely earned its place in the list of the newest mobiles in 2026. The top-of-the-line tech featured in their iPhone 17 models is pretty incredible and Apple has taken price into account. Introducing the iPhone 17e…
The iPhone 17e is the entry-level mobile within the new range, but it includes pretty much all the necessary tech you’d ever need in a smartphone (minus the impressive cameras) being the main hardware within the higher end of the range. The impressive A-series chip ensures a fast and fluid experience whilst keeping its sleek design.
The standard iPhone 17 and iPhone 17 Pro and Pro Max models continue to be the primary flagships within the Apple lineup for the most recent release, as we’d expect from previous years. They feature the most advanced ProMotion displays, offering incredibly smooth scrolling and responsiveness. They can also tackle the most difficult experiences with ease thanks to their highly intelligent A-series Pro chip, the A19, exclusively in the iPhone 17 Pro. Whether you need a top-of-the-line device or to go for a respected model a little lower down the Apple chain, it’s up to you. We’ve produced a blog in the past that helps you figure out what you need for your business – take a look!
Buying a business mobile: What you really need to know.
Some key highlights of the iPhone 17 range:
- Advanced performance with Apple’s A19 chip.
- A Super Retina XDR OLED display with ProMotion, up to 120Hz.
- A 48MP Dual Fusion rear cameras.
- All-day battery with fast charging.
They might sound complicated, but to put it bluntly, it’s incredibly impressive tech that’s incredibly fast and incredibly high-quality.
Coming Soon: iPhone 18
We’ve been in the business of mobile phones for a long time, so we can comfortably say we expect the iPhone 18 to come out in the latter part of the year, typically around September to October time. If this is the case, it’s well worth looking into what’s currently available, as that’s a little while to wait for the next generation of mobiles.
Google’s Latest Devices
Google’s Pixel phones have earned a reputation for their exceptional cameras and clean Android software experience. This year is particularly exciting, with a new budget-friendly model and the promise of a next-generation flagship on the horizon. Within that, their current range isn’t anything to pass up – the Pixel 10 range can offer everything you need in a smartphone, with the lineup starting with the Pixel 10 to the impressive Pixel 10 Pro.
Pixel 10 and Pixel 10 Pro
The Pixel 10 range holds its own very well in the newest mobiles of 2026. It features impressive security features and performance capabilities to rival the likes of Apple and Samsung. Commonly the lesser choice for some could end up being a main player in this year’s market. This is especially the case when thinking of AI. Google are putting a lot of time into AI development and security to ensure the mobiles they’re selling are top quality and safe no matter the use. Check them out. You might be surprised.
Google Pixel 10a
The Google Pixel 10a is the newest mobile in the world of Google. Released for pre-order on the 18th February 2026, it holds all the likeness of the main Pixel 10 range in a bite-sized package for a cheaper cost. Think of it as the Apple iPhone 17e against the normal iPhone 17. The Pixel 10a features some impressive photography modes, minus some of the higher-level features of the Pixel 10, such as slightly slower operating speeds and a lesser display, but don’t put it down too quickly. It can do an impressive job for its price.
Coming Soon: Pixel 11 Series
Similar to the iPhone 18, it is highly likely the Pixel 11 series will be released this year, around summertime, based on the release times of previous years. With the amount of work being put into their mobiles, Google stands strong to be a larger player in the field, aiming for the top spots from Apple and Samsung.
Summary FAQs
Apple feature the iPhone 17e and iPhone 17 lineup, with Samsung having the S25 series and foldables and finally, Google, displaying their Pixel 10 range and the newly announced Pixel 10a.
They can, in fact, be good for business use depending on your requirements. If you’re looking for something to unfold and produce a larger screen for multitasking or for design reasons, it’s well worth exploring your options.
The iPhone 17e is a more affordable version with fewer camera features but still has a faster chip and the sleek design of the new range from Apple.
Apple and Samsung have their mobiles releasing at similar times to previous years; Apple towards the end of each year and Samsung typically mid-year. The iPhone 18 and Galaxy range will be ones to look out for. Google more recently announced the Pixel 10a that is worth checking out if you’re looking for something that’s a bit easier on your wallet.
In short, yes. The Pixel 10a will offer all the necessary capabilities as the Pixel 10 if you’re looking for something more budget-friendly.
Are you looking for your next piece of reading? Take a look at our blog on the top mobiles of 2025.