The introduction of AI has taken the world by storm in recent years. Its development has not only made it possible to generate images from a simple prompt but also partake in market and keyword research.
Using it generally is one thing – using it accurately and carefully is another. Google has carried out many updates which target the use of AI content and is dragging them down in search results due to the copy not being original. This is why we wanted to provide some guidance on how to use it with ease and sidestep any penalisations.
1. Topic Research
AI platforms, like ChatGPT, can provide instant research at the touch of a button. They do however suggest taking the information ‘with a pinch of salt’ as their sources may differ to typical Google search results. We recommend using a multitude of different tools.
2. Social Media
AI can be used to generate ideas and come up with catchy titles. The benefit of using it for social
media is it can help give new and catchy ideas. We do, however, suggest changing it and tweaking
to suit your needs as other people may be using the same generated content. This will help keep
your content original.
3. Keyword Research
Keyword research can sometimes be a time consuming task but is essential before content is
made. The keywords are how readers will find your content. Come up with a few and ask AI to assist
with variations so you can cover all bases. Keywords are often how readers will organially find
content on search engines.
4. Blog Content
By creating blog and website content with the help of AI can be considered a grey area by
marketers. Google has implemented many updates and parameters to ensure AI content isn’t
shown in search engines due to originality and spam/misleading information. This is because
it can quickly become duplicate with other AI platform users and not considered completely
‘human’ and trustworthy. To avoid the penalties set in place, we suggest using AI to assist with
generating title ideas and subheading suggestions to provide a baseline, then to change them up
and create your content underneath.
5. AI Plagiarism Checkers
AI content could have been used in multiple occasions, we recommend check all your content
for AI plagiarism. Using an AI plagiarism checker will provide insight into the origin of the
content you wish to upload onto your website. Typically, they provide an AI percentage grade.
Currently, AI seems to use similar words and phrases to craft its content. Because of this, AI
checkers can detect AI content easily. A simple and quick way to ensure originality.